Small updates. A much bigger number at closing.
Most of what a buyer decides in the first ninety seconds has nothing to do with your foundation, your roof, or your mechanicals. It's the floor under their feet and the color on the walls. Turnkey exists to get those two things right, fast.
Why It Matters
A full renovation can take months you don't have and rarely pays for itself dollar for dollar. But a home that looks tired in photos and feels dated at a showing costs you real money - in lower offers, longer days on market, and buyers mentally subtracting the cost of everything they'd want to change. The gap between those two outcomes is usually not structural. It's cosmetic. And cosmetic work, done well, is exactly where Turnkey lives.
Turnkey is a service built by Walter Therman Co. for one specific moment: the weeks before a home goes on the market, or before it changes hands and needs to show well immediately. Instead of a full design engagement, we bring a shortlist of pre-selected, proven finishes like flooring, tile, carpet, and paint and get them installed in one to two weeks, not one to two seasons.
How a Turnkey Project Actually Runs
01
Walk the space
We meet you on site, look at what's actually driving the home's first impression, and identify the rooms and surfaces where a refresh will move the needle most.
02
Choose from the curated lineup
No open-ended material search. You choose from a pre-vetted set of flooring, tile, carpet, and paint that's already proven to read well in listing photos and hold up to showings.
03
Install in 1–2 weeks
Because the decisions are narrowed in advance, execution moves fast. There's no waiting on custom orders or open-ended sourcing, just a scheduled crew and a fixed, short timeline.
The Materials
What's Actually in the Lineup
Every material in the Turnkey collection earns its place by doing two things at once: photographing and showing well, and surviving the wear that comes with a home in transition for showings, foot traffic, and often a tenant or a family living there until closing.
Luxury vinyl plank
A 100% waterproof SPC core with a commercial-grade wear layer built to take on heavy foot traffic without showing it.
Best for: whole-home flooring, kitchens, entries
Grout-free marble-look tile
The visual weight of natural stone without the grout lines that read as dated or high-maintenance to a buyer.
Best for: bathrooms, primary suites
Stain-resistant broadloom carpet
Solution-dyed fiber that stays clean through showings and holds up to pets and daily use in the meantime.
Best for: bedrooms, family rooms
Architectural white paint palette
A short list of Sherwin-Williams neutrals, chosen because they read as bright and current in both daylight and listing photos.
Best for: whole-home paint, ceilings, trim
What You’re Protected From
Built to survive the process, not just the photoshoot
A refresh that looks good on day one and shows scuffs by the second open house isn't a refresh, it's a delay. Every Turnkey material is chosen against that failure mode specifically.
100% waterproof
SPC core construction resists moisture damage and warping, even with an active household on site.
Commercial-grade wear
Finish layers hold up against pet claws, foot traffic, and the general churn of showings and staging.
Stain-free comfort
Solution-dyed carpet fiber keeps rooms looking presentable for every walkthrough, not just the first one.
Turnkey isn't trying to replace what Walter Therman Co. does with a full interior architecture and design engagement - that work still matters most for additions, remodels, and homes people plan to live in for years. Turnkey is the other end of the timeline: the fast, focused pass that gets a home ready to be seen, sold, or handed over, without asking you to manage a renovation to get there.
Ready to see what a two-week refresh could do for your listing?
Schedule a walk-thru with our Turnkey team and we'll tell you, room by room, where the highest-impact updates are and how fast we can have them done.
Schedule a walk-thruView the finish catalog
Cassidy Kitchel — Director of Marketing & Client Development
765-274-6518 · cassidy@walterthermanco.com
